What a Cheesecake Taught Me About Online Marketing….
Yes, I am a copywriter…and Yes, this is a copywriting site. So, you ask, ‘What does a cheesecake have to do with Copywriting?’ Let me explain briefly…
First, the headline brought you here, didn’t? It piqued your taste buds and your senses…
Second, (and as my domain name PassionateCopy.com notates) Passion.
Yes, I make Cheesecake
You can go to the store and purchase a 5 minute recipe. Open the box, empty the package in a bowl, add some milk, stir and Viola!- instant imitation cheesecake. I am sure it’s ok, if you like serving guests surimi* and telling them it is krab.
If you are a cheesecake connoisseur, then the box mix won’t do. No way, No how. A quality cheesecake takes about 24 hours to make. So if you have the passion and the time, you take 24 hours to make one. You carefully follow your recipe, follow each step, no shortcuts.
That is what marketing online is all about. The plan. The model. The method. The steps. Call it what you like. It is the process from starting and getting to the endgame.
What are these steps? I have modified what is known to the copywriting world as the 4 Ps’ and added 3 more. I call it “The 7 P’s of Successful Online Marketing”
Passion (Passion for your business)
Product (Product/service you offer)
Promise (Primary benefit)
Picture (Visualize benefit)
Prove (Proof it benefits customers)
Push (ask for order)
RePeat (Repeat the process=continued success)
If you would like a short white paper on “The 7 P’s of Successful Internet Marketing”, all I ask is for you to sign up to my newsletter over on the side. Quid Pro Quo. I promise I will not sell, rent, give away your email.
*Notes:
Surimi: is a much-enjoyed food product in many Asian cultures and is available in many shapes, forms, and textures. The most common surimi product in the Western market is imitation or artificial crab legs. Such a product often is sold as sea legs and krab in America, and as seafood sticks, crab sticks, fish sticks or seafood extender in Commonwealth nations. (From Wikipedia, the free encyclopedia)
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