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Test Your Marketing Skills

The biggest challenge when expanding a lead generation plan is to determine where to spend the budget – traditional vs online marketing. Take this simple survey to determine which type of marketing would work for you, then view your results along side of other small businesses.

What online marketing tactics do you use now?

Emails - sending a single email for a particular promotion - either infrequently or on a normal schedule
Email Campaign - sending multiple emails for a particular promotion
Social Media - using Facebook, Twitter, etc., for announcing your promotion
Social Media Events - using Facebook, Twitter for announcing special events
Traditional - using TV, Radio and/or Newspaper to advertise a particular promotion

What marketing tactics would you like to know more about?

Email Marketing
Search Marketing (SEO and PPC)
Social Marketing
Lead Generation/Management
Offline Tactics (Direct Mail, Print/TV/Radio advertising, etc.)
Website/Landing page design and optimization
Public Relations

How do you typically use email newsletter articles?

Read every week
Skim, but save for reading later
Read occasionally, based on topic interest or as time permits
Take action on something from each issue

How would you like your prospects/clients to use your email newsletter articles?

Read every week
Skim, but save for reading later
Read occasionally, based on topic interest or as time permits
Take action on something from each issue

Check the following types of content that you find useful in your business

Case Studies
How-to articles on marketing tactics
Analysis of research on marketing topics
Interviews with marketing experts
Event reports/takeaways
Webinars on marketing topics

Check the types of content that your Prospects/Clients would find useful about your business

Case Studies of clients you have helped in the past
How-to articles on your products or services
Analysis of research on topics in your industry
Interviews with experts
Event reports/takeaways
Webinars on various topics pertaining to your products or industry

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