How to Get an Ideal Landing Page for your Adwords Campaign
Few Days Back Google permanently Suspended many Adwords accounts stating that the Landing pages were of poor quality and do not comply with the Landing page and Quality Site Guidelines of Google. Since Google is being really strict on the…
Should You Write a Long-Copy Ad or Keep it Short?
Okay, you’re ready to publish the ad of a lifetime. The one that will pull like crazy and leave them begging for your product like pidgeons in the park. So, do you whet their appetite with a short and sweet…
Testing Your Price? Watch "The Number on the Left"
In a price of $40, the number or digit on the left is 4, and the digit on the right is zero. Be careful when changing the left digit. Example: a service business found no price resistance raising price five…
The Art of Branding
Just saw the latest Zappos commercial. I have to say – NOT! Why – it reminds me too much of the Old Navy, Target and iPod commercials. In fact the first time I saw it, I immediatly began to wonder…
Understanding Web Statistics
Understanding what your visitors do on your site is crucial information. If your visitors proceed to purchase a product but then a large majority leaves the site when they get to a specific page in the order process, you need…