The Importance of Email Marketing Metrics

One of the best benefits of email marketing is that it delivers measurable metrics. To run a successful email marketing campaign, you need to monitor and understand email statistics such as Open Rate, Click-Through Rate (CTR), Bounce Back rate etc.

Writing Emails With A Purpose

How many times have you seen it? You open your inbox just to see another long, seemingly endless list of emails. You cautiously open each one, giving “some” of them 10-20 seconds of a quick scan. If something captures your interest, you read on. If not, it’s a quick click (delete key) and you move on.

Email Software – Which One is Right?

Getting the right newsletter software can make newsletter mailings a snap or a nightmare. Here are some features to look for when choosing email newsletter software.

Effective Email Marketing

Effective email campaigns allow you to get in front of your clients time and time again, at a fraction of the cost of most online and offline marketing. E-newsletters add value to your company by offering timely and important information to your active clients, keeps inactive clients informed of your products and services, brings in traffic to your web site, can boost holiday sales and can make your marketing job easier.