Understanding Web Statistics
Understanding what your visitors do on your site is crucial information. If your visitors proceed to purchase a product but then a large majority leaves the site when they get to a specific page in the order process, you need…
Why Do You Need Video and Audio On Your Website?
Bottom Line: If your website and emails are silent, you’re leaving money on the table! Its that simple. More and more online marketers and business owners are seeing the light and recognizing the tremendous benefits of incorporating multimedia into their…
The Importance of Email Marketing Metrics
One of the best benefits of email marketing is that it delivers measurable metrics. To run a successful email marketing campaign, you need to monitor and understand email statistics such as Open Rate, Click-Through Rate (CTR), Bounce Back rate etc.