Trimming the Marketing Budget a Mistake?
The big ‘R’ word. Recession. The word alone is scary, and makes me want to really pinch pennies. Yes – the recession is a big wake up call for most businesses, but you don’t need to make drastic cuts just…
Are You Missing Out On Opportunity?
I recently decided to clean out my garage, and sell off a few tools that I don’t use any more. One day after I did some pricing research to determine what I could sell the tools for, I logged into…
Espresso Marketing
You have heard the expression “for the cost of a daily espresso…” – well, here is another one. Regardless if you have an offline and online store front, an effective way to keep in front of your customers is the…
The Art of Branding
Just saw the latest Zappos commercial. I have to say – NOT! Why – it reminds me too much of the Old Navy, Target and iPod commercials. In fact the first time I saw it, I immediatly began to wonder…
Email Alias Mistakes
Are you making this same mistake that 100,000 or more businesses are doing? I have had an email address of some kind for nearly a quarter of a century. In fact, I recently counted the -many- emails I have had…