The Odd Thing About Even Numbers in Copy
For some reason, even numbers are not as effective as odd numbers in copy. Example: “The 6 energy stocks you must own now” is somehow less appealing than “The 5 energy stocks you must own now” – even though it…
Espresso Marketing
You have heard the expression “for the cost of a daily espresso…” – well, here is another one. Regardless if you have an offline and online store front, an effective way to keep in front of your customers is the…