Build It And They Will Tweet?
The past year I have followed quite a few blogs of independent consultants and various online marketing service companies. It seems the single message that is being broadcast is ‘Get with Social Media While You Still can’. A lot of…
If I Have a Local Brick-and-Mortar Business Do I Really Need to Market on the Internet?
Call it marketing or call it simply having a presence on the Internet, the answer is a resounding Yes! You need to be easily found on the Internet by your present and future customers. Why is this? Let’s take your…
Trimming the Marketing Budget a Mistake?
The big ‘R’ word. Recession. The word alone is scary, and makes me want to really pinch pennies. Yes – the recession is a big wake up call for most businesses, but you don’t need to make drastic cuts just…
Are You Missing Out On Opportunity?
I recently decided to clean out my garage, and sell off a few tools that I don’t use any more. One day after I did some pricing research to determine what I could sell the tools for, I logged into…
Before You Hit Send
Use this checklist to make sure you’re not making any critical mistakes General What is the newsletter objective? Are we using a house opt-in list or a 3rd party list? Have we verified that this is a permission list? Are…