Ethical Email
Along the lines of email, it is ethical to contact people directly, even if you have never emailed them before. Some may consider it spam, but for the most part, it isn’t if you follow basic rules: -Research each person…
10 Ways To Drive Visitors Away From Your Website
There are tons of resources and self proclaimed experts available that will teach you how to make money on the internet. But, perhaps it’s easier to demonstrate what to do, with a lesson on what not to do. This article…
8 Simple Rules for Repeat Sales
On his blog, sales guru Mike Siger gives the following tips for generating repeat sales from your customers: Give them what they asked for – close doesn’t count, exact does – not once, but every time. Deliver quality – don’t…
The Odd Thing About Even Numbers in Copy
For some reason, even numbers are not as effective as odd numbers in copy. Example: “The 6 energy stocks you must own now” is somehow less appealing than “The 5 energy stocks you must own now” – even though it…
Espresso Marketing
You have heard the expression “for the cost of a daily espresso…” – well, here is another one. Regardless if you have an offline and online store front, an effective way to keep in front of your customers is the…