Offline to Online Lead Generation
If you are new to online marketing, or even if you are an old pro, here are a few tips to drive traffic online and actually ‘track’ results. But before I explain the tips, I want to share a little…
The Odd Thing About Even Numbers in Copy
For some reason, even numbers are not as effective as odd numbers in copy. Example: “The 6 energy stocks you must own now” is somehow less appealing than “The 5 energy stocks you must own now” – even though it…
Copywriting Basics – 5 Ws’ and an H
Anyone can write effective sales copy. You just have to know a few copywriting basics known to journalists and writers as the 5 W’s. Throw one “H” in there and all your copywriting basics are covered. Well, if this was…
Is Your Business Ready for Podcasting?
Everyone seems to be making and listening to podcasts nowadays. At the beginning, podcasting seemed to be associated with the so called computer geeks. These days however, it is not uncommon to see podcasts from businesses and corporations trying to…
Why Do You Need Video and Audio On Your Website?
Bottom Line: If your website and emails are silent, you’re leaving money on the table! Its that simple. More and more online marketers and business owners are seeing the light and recognizing the tremendous benefits of incorporating multimedia into their…