Ethical Email
Along the lines of email, it is ethical to contact people directly, even if you have never emailed them before. Some may consider it spam, but for the most part, it isn’t if you follow basic rules: -Research each person…
8 Simple Rules for Repeat Sales
On his blog, sales guru Mike Siger gives the following tips for generating repeat sales from your customers: Give them what they asked for – close doesn’t count, exact does – not once, but every time. Deliver quality – don’t…
Offline to Online Lead Generation
If you are new to online marketing, or even if you are an old pro, here are a few tips to drive traffic online and actually ‘track’ results. But before I explain the tips, I want to share a little…
Does Your Copy Trigger What Makes Your Visitors Buy?
You study your website stats and see the amount of traffic coming through. Nice numbers. But when you compare your traffic against your sales, what do you get? A small fraction of 1%? Wouldn’t you love to see those conversions…
Email Alias Mistakes
Are you making this same mistake that 100,000 or more businesses are doing? I have had an email address of some kind for nearly a quarter of a century. In fact, I recently counted the -many- emails I have had…