Ethical Email
Along the lines of email, it is ethical to contact people directly, even if you have never emailed them before. Some may consider it spam, but for the most part, it isn’t if you follow basic rules: -Research each person…
Business Email Accounts – Why You Need A Strategy
After reviewing Dozens of ‘newbie’ courses on how to set up a domain and email names (and my nearly 30 years of experience in this field) there are some things that you must do (or at least consider). 1. When…
Copywriting Basics – 5 Ws’ and an H
Anyone can write effective sales copy. You just have to know a few copywriting basics known to journalists and writers as the 5 W’s. Throw one “H” in there and all your copywriting basics are covered. Well, if this was…
Keep Subject Lines Short and Simple
A study analyzing over 40 million messages found that e-mail with the most straightforward subject lines has the highest open rates, ranging between 60% to 87%. Some of the most effective subject lines included: “[Company Name] Sales & Marketing Newsletter.”…
Before You Hit Send
Use this checklist to make sure you’re not making any critical mistakes General What is the newsletter objective? Are we using a house opt-in list or a 3rd party list? Have we verified that this is a permission list? Are…