Boost E-mail Open Rates 50%
A study from e-mail services provider Silverpop showed that in business-to business marketing, e-mail open rates are 20% when the subject line does not mention the brand, company, or product. B2B e-mail open rates climb to 32% when the brand…
Does Your Copy Trigger What Makes Your Visitors Buy?
You study your website stats and see the amount of traffic coming through. Nice numbers. But when you compare your traffic against your sales, what do you get? A small fraction of 1%? Wouldn’t you love to see those conversions…
Understanding Web Statistics
Understanding what your visitors do on your site is crucial information. If your visitors proceed to purchase a product but then a large majority leaves the site when they get to a specific page in the order process, you need…
Choosing a Copywriter
What to look for next time you hire a creative writer for your online copy No two copywriters are the same. So how do you know you’re getting the best writer for the job? Unless you know what to look…
What a Cheesecake Taught Me About Online Marketing….
Yes, I am a copywriter…and Yes, this is a copywriting site. So, you ask, ‘What does a cheesecake have to do with Copywriting?’ Let me explain briefly… First, the headline brought you here, didn’t? It piqued your taste buds and…