Ethical Email
Along the lines of email, it is ethical to contact people directly, even if you have never emailed them before. Some may consider it spam, but for the most part, it isn’t if you follow basic rules: -Research each person…
3 Ways to Keep Your “Lead Pipeline” Full
If you depend on a steady flow of new leads to maintain revenue and profitability for your business, the weak economy may be slowing that flow down. Here are three ways to rev it back up again: 1. Regular direct…
Offline to Online Lead Generation
If you are new to online marketing, or even if you are an old pro, here are a few tips to drive traffic online and actually ‘track’ results. But before I explain the tips, I want to share a little…
The Odd Thing About Even Numbers in Copy
For some reason, even numbers are not as effective as odd numbers in copy. Example: “The 6 energy stocks you must own now” is somehow less appealing than “The 5 energy stocks you must own now” – even though it…
Espresso Marketing
You have heard the expression “for the cost of a daily espresso…” – well, here is another one. Regardless if you have an offline and online store front, an effective way to keep in front of your customers is the…