5 Top Strategies Why Online Marketing Fails
In an effort to help you get the most out of your online marketing efforts, I would like to shed some light on mistakes that can derail successfully engaging your prospects. This is a list of 5 all to common…
Build It And They Will Tweet?
The past year I have followed quite a few blogs of independent consultants and various online marketing service companies. It seems the single message that is being broadcast is ‘Get with Social Media While You Still can’. A lot of…
If I Have a Local Brick-and-Mortar Business Do I Really Need to Market on the Internet?
Call it marketing or call it simply having a presence on the Internet, the answer is a resounding Yes! You need to be easily found on the Internet by your present and future customers. Why is this? Let’s take your…
Does Your Copy Trigger What Makes Your Visitors Buy?
You study your website stats and see the amount of traffic coming through. Nice numbers. But when you compare your traffic against your sales, what do you get? A small fraction of 1%? Wouldn’t you love to see those conversions…
Happy Birthday, Mr. Prospect
It’s easy to find out someone’s birthday, says Edward Lubin, a TV syndicator in California. In the case of somebody important, you can look it up in Who’s Who. “You can also ask a secretary or business associate,” Lubin suggests….