5 Top Strategies Why Online Marketing Fails
In an effort to help you get the most out of your online marketing efforts, I would like to shed some light on mistakes that can derail successfully engaging your prospects. This is a list of 5 all to common…
Ethical Email
Along the lines of email, it is ethical to contact people directly, even if you have never emailed them before. Some may consider it spam, but for the most part, it isn’t if you follow basic rules: -Research each person…
Getting Past Voice Mail When Cold Calling
You’re cold calling, but you get a voice mail message instead of reaching the prospect. What to do? Self-promotion consultant Ilise Benun (www.theartofselfpromotion.com) recommends the following: 1. Leave a message with the question to which you’re trying to get the…
Email Alias Mistakes
Are you making this same mistake that 100,000 or more businesses are doing? I have had an email address of some kind for nearly a quarter of a century. In fact, I recently counted the -many- emails I have had…
Happy Birthday, Mr. Prospect
It’s easy to find out someone’s birthday, says Edward Lubin, a TV syndicator in California. In the case of somebody important, you can look it up in Who’s Who. “You can also ask a secretary or business associate,” Lubin suggests….