5 Top Strategies Why Online Marketing Fails
In an effort to help you get the most out of your online marketing efforts, I would like to shed some light on mistakes that can derail successfully engaging your prospects. This is a list of 5 all to common…
Before You Hit Send
Use this checklist to make sure you’re not making any critical mistakes General What is the newsletter objective? Are we using a house opt-in list or a 3rd party list? Have we verified that this is a permission list? Are…
The Importance of Email Marketing Metrics
One of the best benefits of email marketing is that it delivers measurable metrics. To run a successful email marketing campaign, you need to monitor and understand email statistics such as Open Rate, Click-Through Rate (CTR), Bounce Back rate etc.
Writing Emails With A Purpose
How many times have you seen it? You open your inbox just to see another long, seemingly endless list of emails. You cautiously open each one, giving “some” of them 10-20 seconds of a quick scan. If something captures your interest, you read on. If not, it’s a quick click (delete key) and you move on.
Effective Email Marketing
Effective email campaigns allow you to get in front of your clients time and time again, at a fraction of the cost of most online and offline marketing. E-newsletters add value to your company by offering timely and important information to your active clients, keeps inactive clients informed of your products and services, brings in traffic to your web site, can boost holiday sales and can make your marketing job easier.