Death of the Phonebook
A friend come by the other day to tell me about a recent skiing trip she took, and her brush with frostbite. As we were talking, she showed me her frostbitten fingers, and told me that the Canadian doctors were…
If I Have a Local Brick-and-Mortar Business Do I Really Need to Market on the Internet?
Call it marketing or call it simply having a presence on the Internet, the answer is a resounding Yes! You need to be easily found on the Internet by your present and future customers. Why is this? Let’s take your…
Are You Missing Out On Opportunity?
I recently decided to clean out my garage, and sell off a few tools that I don’t use any more. One day after I did some pricing research to determine what I could sell the tools for, I logged into…
Happy Birthday, Mr. Prospect
It’s easy to find out someone’s birthday, says Edward Lubin, a TV syndicator in California. In the case of somebody important, you can look it up in Who’s Who. “You can also ask a secretary or business associate,” Lubin suggests….