Art of Saying Thank You
Just got off the phone with my insurance company. The message started as follows: “Welcome to (Company). Our menu has changed so please listen carefully-”. A few sentences of gibberish, it then said something like – “Press 5 for English”…
Email Alias Mistakes
Are you making this same mistake that 100,000 or more businesses are doing? I have had an email address of some kind for nearly a quarter of a century. In fact, I recently counted the -many- emails I have had…
What a Cheesecake Taught Me About Online Marketing….
Yes, I am a copywriter…and Yes, this is a copywriting site. So, you ask, ‘What does a cheesecake have to do with Copywriting?’ Let me explain briefly… First, the headline brought you here, didn’t? It piqued your taste buds and…
Podcasting: Making a Video Podcast
Although Apple had nothing to do with the podcasting technology, the iPod and podcasting quickly became linked. With the advent of the iPod Video, podcasting entered a whole new level. Now, more than the usual audio broadcasts, aspiring film makers…
Is Your Business Ready for Podcasting?
Everyone seems to be making and listening to podcasts nowadays. At the beginning, podcasting seemed to be associated with the so called computer geeks. These days however, it is not uncommon to see podcasts from businesses and corporations trying to…