Ethical Email
Along the lines of email, it is ethical to contact people directly, even if you have never emailed them before. Some may consider it spam, but for the most part, it isn’t if you follow basic rules: -Research each person…
Boost E-mail Open Rates 50%
A study from e-mail services provider Silverpop showed that in business-to business marketing, e-mail open rates are 20% when the subject line does not mention the brand, company, or product. B2B e-mail open rates climb to 32% when the brand…
Do B2B Marketers Sell to Companies or People?
I would have said “people.” But Terry Jukes, CEO of B2B Direct Marketing Intelligence, a direct response consulting firm, disagrees. “In B2B, a customer is a site first and a person second,” says Jukes. Reason: turnover rate of company personnel…
Offline to Online Lead Generation
If you are new to online marketing, or even if you are an old pro, here are a few tips to drive traffic online and actually ‘track’ results. But before I explain the tips, I want to share a little…
Choosing a Copywriter
What to look for next time you hire a creative writer for your online copy No two copywriters are the same. So how do you know you’re getting the best writer for the job? Unless you know what to look…