Build It And They Will Tweet?
The past year I have followed quite a few blogs of independent consultants and various online marketing service companies. It seems the single message that is being broadcast is ‘Get with Social Media While You Still can’. A lot of…
Death of the Phonebook
A friend come by the other day to tell me about a recent skiing trip she took, and her brush with frostbite. As we were talking, she showed me her frostbitten fingers, and told me that the Canadian doctors were…
Trimming the Marketing Budget a Mistake?
The big ‘R’ word. Recession. The word alone is scary, and makes me want to really pinch pennies. Yes – the recession is a big wake up call for most businesses, but you don’t need to make drastic cuts just…
Copywriting Basics – 5 Ws’ and an H
Anyone can write effective sales copy. You just have to know a few copywriting basics known to journalists and writers as the 5 W’s. Throw one “H” in there and all your copywriting basics are covered. Well, if this was…
What a Cheesecake Taught Me About Online Marketing….
Yes, I am a copywriter…and Yes, this is a copywriting site. So, you ask, ‘What does a cheesecake have to do with Copywriting?’ Let me explain briefly… First, the headline brought you here, didn’t? It piqued your taste buds and…