Online Copywriting
Copywriting is one of the most important parts of a website. Once you get visitors to your site, you must depend largely on your sales copy to convert the visitors into customers.
Sadly, many businesses go out of their way to create a graphic compelling site, but neglect the sales copy that goes on it. Writing quality sales copy requires one to know how to write to an audience. It requires the knowledge to engage the audience, and deliver content that addresses their needs and concerns. Copywriting truly is an art, and you should hire a seasoned professional for your content, but if you want to attempt to do it yourself, here is checklist of some of the major components of good web copywriting.
Your Headline
Does your headline grab the readers’ attention and compel them to read further? It is essential that your headline do that. Web surfers generally move about on the internet very quickly. Research says that you have a matter of seconds to catch your website readers’ attention, or they will move on. That is why your headline is so important.
Introductory Copy
Do the first few paragraphs of your sales copy reinforce the headline, and convince readers to continue reading?
Benefits
Does your sales copy sell the features or the benefits of your product or service? For example, does your copy tell your readers that your vitamin product looks like little dinosaurs, or does your copy relay to your readers that your vitamin product will give them the most health benefits?
Call To Action
Does your sales copy clearly and compellingly tell your customer what action they should take? (usually the desired action will be to buy your product)
Assurances
Your prospects will only buy if they feel comfortable doing so. There are several things you can do to make them feel more comfortable buying from you, such as:
- Displaying your picture
- Displaying your contact data
- A membership with the BBB and industry specific associations, etc
- A Solid Guarantee
- A secure server logo
These points are only a few of the most important parts of web copywriting. If you want to convert as many of your visitors as possible, you can spend hundreds of hours studying the art of copywriting or you can contact me for a free consultation for your online copywriting needs.