Marketing on a Shoestring

With budgets tight and sales slow, businesses are looking to get better results while spending less. Here are four ideas that work well – and cost hardly a dime:
1. Build new relationships through networking. Attend two networking events every month.
2. Nurture existing relationships through e-mail. If you haven’t already, create an e-mail system to keep in touch with everyone who already knows you.
Reach out to remind them of your existence at least once per quarter.
3. Pursue your ideal clients. Introduce yourself, via phone and/or e-mail, to five new prospects every month.
4. Online Marketing: finish or update your Web site.

Source: Ilise Benun, www.artofselfpromotion.com