How to Get an Ideal Landing Page for your Adwords Campaign

Few Days Back Google permanently Suspended many Adwords accounts stating that the Landing pages were of poor quality and do not comply with the Landing page and Quality Site Guidelines of Google. Since Google is being really strict on the Quality of landing pages where users are being directed to, it is very important to keep a high Landing Page Score if you are using Google Adwords for your online campaigns. The Landing Page Score would be determined by the Google by looking the content and layout of your landing pages and will help Google to show relevant ads with relevant landing pages to their users and your potential customers. The following is a list of recomendations to setup an ideal landing page for your Campaign which will help get high conversion rates and improve your Google Adwords Quality Score.

Keep Your Landing Page Relevant: – ensure that Your Landing Pages contain similar terms and content as in your Adword ad. Keep the title and headline of your Landing Page similar to your ad. You can also use the semantic extractor in Google Adwords tool to test your landing pages and find the keywords which Google thinks are relevant for that page. Use similar keywords up and high in Bold to make your landing pages relevant.

Provide Unique Content: – Google Doesn’t like pages with duplicate content. If you are promoting a specific product then don’t copy the exact content from the supplier/manufacturer website. Instead, create unique Relevant Content describing the product and how it would solve your prospect’s needs. It is very easy for Google to catch content and Google Adwords having identical landing pages and content at same time.

Positive User Experience: – Your landing page should provide useful information to the end user. It should not contain only ad and sponsored links to other websites. You need to maintain a balance between informational aspect and commercial aspect of your landing page. If you want user to register for something then give them information about what they will get after registering. If your Landing page contains sponsored links then you need to distinguish your sponsored links from the rest of the content.

Simple Call to Action Process: – If your landing page wants a user to take a desired action like buying a product or lead generation then you should make it simple and easy to follow. According to Google, Your Landing page should provide a short, simple and easy path for a user to buy product or get an offer mentioned in your ad.

Transparency: – Your Landing page should share information about your business and TOS. If you need personal information from your customers than your landing page should disclose how this personal information would be used.

Loading Time: – Google always check the Loading time of your landing pages with the average loading time of pages in your server’s geographic location. If your keyword is graded “This page loads slowly,’ then your landing page Quality Score would be negatively affected. Avoid use of flash, iframes, pop ups and other obtrusive elements to reduce the loading time of your page.

By Gagandeep Singh
Gagandeep Singh is a freelance writer and loves to write on gadgets, Technology, Landing Page design and Testing, SEO and Affiliate Marketing.