The following fee schedule* is based on average rates charged in the US by B2B copywriters, and is current as of 2010. We hope this fee schedule helps to take some – if not all – of the stress out of pricing your copywriting needs. Each client project is unique, and may vary from this schedule, so it is provided for you as a guideline. For firm quote, please include description of project, approximate materials needed, time frame for promotion, and anything else that is pertinent.
Online Copy
includes content, keyword research and SEO optimizing
Website, home page . . . . . . $250-1,500
Website, other pages . . . . . . $250-750/page
Long Copy Landing Page . . . . . . $750 – 3,000+
Short to Medium Copy Landing Page . . . . . . $500-1,500
Transaction Page . . . . . . $250 – 1500+
Blog Ghostwriting . . . . . . $250-500 per post
Catalog /eStore. . . . . . $40-$125/item or $200-750/page
Squeeze Page . . . . . . $125-1,000/page
Newsletter . . . . . . $150-700/page
Feature Article/Ad . . . . . . $100-3,000+
Press Release (1 to 2 pages/Kit) . . . . . . $350/1000-3,500+
Executive Bios . . . . . . $250-500
Email Campaigns
Email Marketing Plan . . . . . . $750-2000
Email- short copy . . . . . . $150-750/page
Email- long copy . . . . . . $250-1,500/page
Email- autoresponder series . . . . . .$150-750/page
Email- editor intro . . . . . . $250-500
Email- short promo in newsletter . . . . . . $250-500
Web version of Newsletter . . . . . . $150-700/page
Social Media
Setup profiles . . . . . . $150-700
Technical setup of sites . . . . . .$150-1500
Manage Social Sites . . . . . . $1000-$3000/month
Research Social Sites . . . . . . $750-$3000
Connect Blog to social sites . . . . . . $150-750+
Video Marketing
Video Script (5 minutes). . . . . $500 – 1500
Create Video~ (interview) . . . . . . $500-5000+
Create Video* (slides) . . . . . . $500-5000+
~approx. 1-2 hours taping, 3-6 hours editing
*additional graphics/sound/voiceover fees may apply
Web Design
Web Sites (package price). . . . . . $150-1,500 per page
Microsite . . . . . . $1,500-10,000+
Small Business Web Package . . . . . . $1,500-16,500+
Blog Setup . . . . . . $500-2000
Online Sales Media
White paper- 5-10 pages . . . . . . $1500-5000
White paper- 10-20 pages . . . . . . $2500-7500
Case Study- 5-15 pages . . . . . . $750-2000
eBooks, Manuals, Guides, Business Books . . . . . . $100-250 per page
Search Engine Optimization (SEO)
Keyword research – from free sources . . . . . . $250-500 per web page
From premium sources . . . . . . $500-1000 per web page
Integrating keywords into the copy
-existing copy . . . . . . $200-300 per page
-new copy . . . . . . 25% upcharge to normal rate
SEO advice – site review and recommendations . . . . . . $75-150 per hour
Consulting Services
Email Campaign Strategy. . . . . . $1,000-15,000+
Social Media Strategy. . . . . . $1,000-15,000+
Marketing Plan . . . . . . $1,000-15,000+
Business Plan. . . . . . $1,000-15,000+
Consultation
Phone . . . . . . $75/hour
In Person . . . . . . $75/hr + travel exp
Terms of Business
- A signed agreement with each project or consultation. Client must fill out a creative brief or questionnaire that will help us to perform a superior job of creative work.
- Copywriting fees are payable in full, in advance, unless otherwise contracted. Contracted fees are 50% deposit delivered with signed contract, and balance paid upon delivery of project to client.
- Copy analysis, conference, and consulting fees are payable in full, in advance.
- Client pays expenses incurred for assignments including telephone calls, postage, courier and freight, duplications. . .
- All revisions must be assigned within 30 days of receipt of copy and are free of charge to client unless the revision is based on a change in the assignment made after copy is submitted.
- Rewrites not considered as free revisions are billed at our current hourly rate.
*LISTED FEES ARE A GUIDELINE ONLY. CALL OR EMAIL TODAY FOR A PROMPT FEE QUOTATION ON YOUR SPECIFIC ASSIGNMENT.