Effective Email Marketing

Effective email campaigns allow you to get in front of your clients time and time again, at a fraction of the cost of most online and offline marketing. E-newsletters add value to your company by offering timely and important information to your active clients, keeps inactive clients informed of your products and services, brings in traffic to your web site, can boost holiday sales and can make your marketing job easier.

Add Value to your Company

Offering helpful tips and advice on how to use your product or service give readers a better understanding of what you offer. This can be done by offering article tips specific to your products, or in general about your industry. For example, if you are a roofing contractor, how and when to clean and inspect a roof, safety tips on climbing ladders, what to look for in roofing materials that may reduce insurance costs or increase market value and so forth are examples.

Added Value to Your Web Site

Providing an informative newsletter adds value to your site and gives users another reason to visit. Posting archives of previous mailings provides your site visitors with a library of information – one more reason for them to come back to your site.

Stay In Front of Your Customers

Newsletters allow your company to stay in front of your clients and leads. A site visitor may only come to your web site one time, yet if you offer valuable content, and the ability to subscribe to a newsletter, the single visit surfer is much more likely to return. Staying in front of your customers and prospects in this way increases the chances that your company is remembered when they decide to make a purchase.

Holiday Sales Booster

Holidays are year around, and newsletters are excellent sales boosters if done properly. Sending a newsletter during the holiday seasons offering special discounts reminds people the value and appropriateness of your product.

Search Engine Optimization

Archived newsletters on your site will help the overall search engine optimization strategy. Having valuable content on your site will show content relevance and creditability; you can reference your the content on blogs and forums you attend, and encourage visitors to pass along your information, thereby creating more traffic and linkbacks.

Effective Email Campaigns

To be effective, a company should complete a one year email marketing strategy, listing holidays, key promotions, customer appreciation discounts and givebacks, outline email content, and so forth. This strategy should also include the other type of promotions you may do (newspaper/magazine/TV/radio ads, etc), so that you can synchronize the campaigns with the email. You can inform your readers to look for your latest TV spot or Radio spot, point them to published articles in magazines, and things to help build awareness. Your other marketing efforts can point back to the website, or archived newsletter that you have previously sent out. This is not something you do blindly, you need to look at all of your marketing efforts and see how you can combine them to make them the most cost effective as possible.