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The Big Idea

All things clever and outrageous that make a profit

Espresso Marketing

You have heard the expression “for the cost of a daily espresso…” – well, here is another one. Regardless if you have an offline and online store front, an effective way to keep in front of your customers is the…

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What a Cheesecake Taught Me About Online Marketing….

Yes, I am a copywriter…and Yes, this is a copywriting site. So, you ask, ‘What does a cheesecake have to do with Copywriting?’ Let me explain briefly… First, the headline brought you here, didn’t? It piqued your taste buds and…

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