Ethical Email
Along the lines of email, it is ethical to contact people directly, even if you have never emailed them before. Some may consider it spam, but for the most part, it isn’t if you follow basic rules: -Research each person…
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Lead Generation
Suspect, Prospect, Qualified Lead, Sale, Customer - it's that simple
3 Ways to Keep Your “Lead Pipeline” Full
If you depend on a steady flow of new leads to maintain revenue and profitability for your business, the weak economy may be slowing that flow down. Here are three ways to rev it back up again: 1. Regular direct…
8 Simple Rules for Repeat Sales
On his blog, sales guru Mike Siger gives the following tips for generating repeat sales from your customers: Give them what they asked for – close doesn’t count, exact does – not once, but every time. Deliver quality – don’t…
Offline to Online Lead Generation
If you are new to online marketing, or even if you are an old pro, here are a few tips to drive traffic online and actually ‘track’ results. But before I explain the tips, I want to share a little…
5 Ways to Turn More Leads Into Sales
The late Ray Jutkins, a great marketing teacher, gave these 5 rules for more effective inquiry follow-up: 1. Answer every inquiry, no matter how “bad” it may seem. You never know who may buy from you tomorrow, even though today…
Happy Birthday, Mr. Prospect
It’s easy to find out someone’s birthday, says Edward Lubin, a TV syndicator in California. In the case of somebody important, you can look it up in Who’s Who. “You can also ask a secretary or business associate,” Lubin suggests….