Passionate Copy » Email Marketing

Boost E-mail Open Rates 50%

Guest Author — Sun, 18 Oct 2009 02:04:15 +0000

A study from e-mail services provider Silverpop showed that in business-to business marketing, e-mail open rates are 20% when the subject line does not mention the brand, company, or product. B2B e-mail open rates climb to 32% when the brand...

Business Email Accounts – Why You Need A Strategy

David — Sun, 30 Aug 2009 16:27:06 +0000

After reviewing Dozens of ‘newbie’ courses on how to set up a domain and email names (and my nearly 30 years of experience in this field) there are some things that you must do (or at least consider). 1. When...

Email Alias Mistakes

David — Mon, 02 Feb 2009 17:15:20 +0000

Are you making this same mistake that 100,000 or more businesses are doing? I have had an email address of some kind for nearly a quarter of a century. In fact, I recently counted the -many- emails I have had...

Keep Subject Lines Short and Simple

David — Wed, 30 Jul 2008 16:35:52 +0000

A study analyzing over 40 million messages found that e-mail with the most straightforward subject lines has the highest open rates, ranging between 60% to 87%. Some of the most effective subject lines included: “[Company Name] Sales & Marketing Newsletter.”...

Before You Hit Send

David — Thu, 05 Jun 2008 22:40:52 +0000

Use this checklist to make sure you’re not making any critical mistakes General What is the newsletter objective? Are we using a house opt-in list or a 3rd party list? Have we verified that this is a permission list? Are...

The Importance of Email Marketing Metrics

David — Sat, 05 Apr 2008 22:34:32 +0000

One of the best benefits of email marketing is that it delivers measurable metrics. To run a successful email marketing campaign, you need to monitor and understand email statistics such as Open Rate, Click-Through Rate (CTR), Bounce Back rate etc.

Writing Emails With A Purpose

Guest Author — Wed, 05 Mar 2008 22:24:53 +0000

How many times have you seen it? You open your inbox just to see another long, seemingly endless list of emails. You cautiously open each one, giving “some” of them 10-20 seconds of a quick scan. If something captures your interest, you read on. If not, it’s a quick click (delete key) and you move on.

Email Software – Which One is Right?

David — Tue, 05 Feb 2008 22:20:37 +0000

Getting the right newsletter software can make newsletter mailings a snap or a nightmare. Here are some features to look for when choosing email newsletter software.

Effective Email Marketing

David — Sat, 05 Jan 2008 22:09:46 +0000

Effective email campaigns allow you to get in front of your clients time and time again, at a fraction of the cost of most online and offline marketing. E-newsletters add value to your company by offering timely and important information to your active clients, keeps inactive clients informed of your products and services, brings in traffic to your web site, can boost holiday sales and can make your marketing job easier.