The best way to avoid being called a spammer, is to quit saying "Buy From Me" - instead you should Ask "What problem can I solve for you?"
A study from e-mail services provider Silverpop showed that in business-to business marketing, e-mail open rates are 20% when the subject line does not mention the brand, company, or product. B2B e-mail open rates climb to 32% when the brand…
After reviewing Dozens of ‘newbie’ courses on how to set up a domain and email names (and my nearly 30 years of experience in this field) there are some things that you must do (or at least consider). 1. When…
Are you making this same mistake that 100,000 or more businesses are doing? I have had an email address of some kind for nearly a quarter of a century. In fact, I recently counted the -many- emails I have had…
A study analyzing over 40 million messages found that e-mail with the most straightforward subject lines has the highest open rates, ranging between 60% to 87%. Some of the most effective subject lines included: “[Company Name] Sales & Marketing Newsletter.”…
Use this checklist to make sure you’re not making any critical mistakes General What is the newsletter objective? Are we using a house opt-in list or a 3rd party list? Have we verified that this is a permission list? Are…
One of the best benefits of email marketing is that it delivers measurable metrics. To run a successful email marketing campaign, you need to monitor and understand email statistics such as Open Rate, Click-Through Rate (CTR), Bounce Back rate etc.
How many times have you seen it? You open your inbox just to see another long, seemingly endless list of emails. You cautiously open each one, giving “some” of them 10-20 seconds of a quick scan. If something captures your interest, you read on. If not, it’s a quick click (delete key) and you move on.
Getting the right newsletter software can make newsletter mailings a snap or a nightmare. Here are some features to look for when choosing email newsletter software.
Effective email campaigns allow you to get in front of your clients time and time again, at a fraction of the cost of most online and offline marketing. E-newsletters add value to your company by offering timely and important information to your active clients, keeps inactive clients informed of your products and services, brings in traffic to your web site, can boost holiday sales and can make your marketing job easier.