Boost E-mail Open Rates 50%
A study from e-mail services provider Silverpop showed that in business-to business marketing, e-mail open rates are 20% when the subject line does not mention the brand, company, or product. B2B e-mail open rates climb to 32% when the brand…
Business Email Accounts – Why You Need A Strategy
After reviewing Dozens of ‘newbie’ courses on how to set up a domain and email names (and my nearly 30 years of experience in this field) there are some things that you must do (or at least consider). 1. When…
Email Alias Mistakes
Are you making this same mistake that 100,000 or more businesses are doing? I have had an email address of some kind for nearly a quarter of a century. In fact, I recently counted the -many- emails I have had…
Keep Subject Lines Short and Simple
A study analyzing over 40 million messages found that e-mail with the most straightforward subject lines has the highest open rates, ranging between 60% to 87%. Some of the most effective subject lines included: “[Company Name] Sales & Marketing Newsletter.”…
Before You Hit Send
Use this checklist to make sure you’re not making any critical mistakes General What is the newsletter objective? Are we using a house opt-in list or a 3rd party list? Have we verified that this is a permission list? Are…