The Odd Thing About Even Numbers in Copy
For some reason, even numbers are not as effective as odd numbers in copy. Example: “The 6 energy stocks you must own now” is somehow less appealing than “The 5 energy stocks you must own now” – even though it…
Does Your Copy Trigger What Makes Your Visitors Buy?
You study your website stats and see the amount of traffic coming through. Nice numbers. But when you compare your traffic against your sales, what do you get? A small fraction of 1%? Wouldn’t you love to see those conversions…
Copywriting Basics – 5 Ws’ and an H
Anyone can write effective sales copy. You just have to know a few copywriting basics known to journalists and writers as the 5 W’s. Throw one “H” in there and all your copywriting basics are covered. Well, if this was…
Choosing a Copywriter
What to look for next time you hire a creative writer for your online copy No two copywriters are the same. So how do you know you’re getting the best writer for the job? Unless you know what to look…