Copywriting is advertising in print - John E. Kennedy
Okay, you’re ready to publish the ad of a lifetime. The one that will pull like crazy and leave them begging for your product like pidgeons in the park. So, do you whet their appetite with a short and sweet…
In a price of $40, the number or digit on the left is 4, and the digit on the right is zero. Be careful when changing the left digit. Example: a service business found no price resistance raising price five…
Many people feel uncertain when dealing with copywriters. Like any artform, writing is subjective; instead of black and white, most business owners and marketing managers see indistinguishable shades of grey. But copywriting possesses one key element that most other forms…
A number of publishers offer lifetime guarantees. They permit the subscriber to cancel at any time and receive a prorated refund on “unmailed issues.” But if you offer both a bill-me option as well as payment-with-order, such a lifetime guarantee…
Do You Make Mistakes Like This in English An obituary contained this sentence: “Greg Garrison, a pioneering TV director, worked with stars like Dean Martin, Jack Benny, and George Burns.” My friend, top copywriter Don Hauptman, points out that the…
For some reason, even numbers are not as effective as odd numbers in copy. Example: “The 6 energy stocks you must own now” is somehow less appealing than “The 5 energy stocks you must own now” – even though it…
You study your website stats and see the amount of traffic coming through. Nice numbers. But when you compare your traffic against your sales, what do you get? A small fraction of 1%? Wouldn’t you love to see those conversions…
Anyone can write effective sales copy. You just have to know a few copywriting basics known to journalists and writers as the 5 W’s. Throw one “H” in there and all your copywriting basics are covered. Well, if this was…
What to look for next time you hire a creative writer for your online copy No two copywriters are the same. So how do you know you’re getting the best writer for the job? Unless you know what to look…