Passionate Copy » Business Wisdom

Death of the Phonebook

David — Wed, 16 Dec 2009 03:12:06 +0000

A friend come by the other day to tell me about a recent skiing trip she took, and her brush with frostbite. As we were talking, she showed me her frostbitten fingers, and told me that the Canadian doctors were...

Trimming the Marketing Budget a Mistake?

David — Wed, 30 Sep 2009 22:53:07 +0000

The big ‘R’ word. Recession. The word alone is scary, and makes me want to really pinch pennies. Yes – the recession is a big wake up call for most businesses, but you don’t need to make drastic cuts just...

Are You Missing Out On Opportunity?

David — Tue, 15 Sep 2009 22:07:18 +0000

I recently decided to clean out my garage, and sell off a few tools that I don’t use any more. One day after I did some pricing research to determine what I could sell the tools for, I logged into...

Getting Past Voice Mail When Cold Calling

David — Tue, 21 Jul 2009 20:10:00 +0000

You’re cold calling, but you get a voice mail message instead of reaching the prospect. What to do? Self-promotion consultant Ilise Benun (www.theartofselfpromotion.com) recommends the following: 1. Leave a message with the question to which you’re trying to get the...

Do B2B Marketers Sell to Companies or People?

David — Tue, 14 Jul 2009 20:09:06 +0000

I would have said “people.” But Terry Jukes, CEO of B2B Direct Marketing Intelligence, a direct response consulting firm, disagrees. “In B2B, a customer is a site first and a person second,” says Jukes. Reason: turnover rate of company personnel...

Art of Saying Thank You

David — Tue, 03 Mar 2009 01:05:55 +0000

Just got off the phone with my insurance company. The message started as follows: “Welcome to (Company). Our menu has changed so please listen carefully-”. A few sentences of gibberish, it then said something like – “Press 5 for English”...

Marketing on a Shoestring

David — Sun, 30 Nov 2008 16:13:47 +0000

With budgets tight and sales slow, businesses are looking to get better results while spending less. Here are four ideas that work well – and cost hardly a dime: 1. Build new relationships through networking. Attend two networking events every...