Death of the Phonebook
A friend come by the other day to tell me about a recent skiing trip she took, and her brush with frostbite. As we were talking, she showed me her frostbitten fingers, and told me that the Canadian doctors were…
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Business Wisdom
If you don’t do something, nothing will happen and it will happen in great abundance!
Trimming the Marketing Budget a Mistake?
The big ‘R’ word. Recession. The word alone is scary, and makes me want to really pinch pennies. Yes – the recession is a big wake up call for most businesses, but you don’t need to make drastic cuts just…
Are You Missing Out On Opportunity?
I recently decided to clean out my garage, and sell off a few tools that I don’t use any more. One day after I did some pricing research to determine what I could sell the tools for, I logged into…
Getting Past Voice Mail When Cold Calling
You’re cold calling, but you get a voice mail message instead of reaching the prospect. What to do? Self-promotion consultant Ilise Benun (www.theartofselfpromotion.com) recommends the following: 1. Leave a message with the question to which you’re trying to get the…
Do B2B Marketers Sell to Companies or People?
I would have said “people.” But Terry Jukes, CEO of B2B Direct Marketing Intelligence, a direct response consulting firm, disagrees. “In B2B, a customer is a site first and a person second,” says Jukes. Reason: turnover rate of company personnel…
Art of Saying Thank You
Just got off the phone with my insurance company. The message started as follows: “Welcome to (Company). Our menu has changed so please listen carefully-”. A few sentences of gibberish, it then said something like – “Press 5 for English”…
Marketing on a Shoestring
With budgets tight and sales slow, businesses are looking to get better results while spending less. Here are four ideas that work well – and cost hardly a dime: 1. Build new relationships through networking. Attend two networking events every…