Death of the Phonebook
A friend come by the other day to tell me about a recent skiing trip she took, and her brush with frostbite. As we were talking, she showed me her frostbitten fingers, and told me that the Canadian doctors were…
If you don’t do something, nothing will happen and it will happen in great abundance!
A friend come by the other day to tell me about a recent skiing trip she took, and her brush with frostbite. As we were talking, she showed me her frostbitten fingers, and told me that the Canadian doctors were…
The big ‘R’ word. Recession. The word alone is scary, and makes me want to really pinch pennies. Yes – the recession is a big wake up call for most businesses, but you don’t need to make drastic cuts just…
I recently decided to clean out my garage, and sell off a few tools that I don’t use any more. One day after I did some pricing research to determine what I could sell the tools for, I logged into…
You’re cold calling, but you get a voice mail message instead of reaching the prospect. What to do? Self-promotion consultant Ilise Benun (www.theartofselfpromotion.com) recommends the following: 1. Leave a message with the question to which you’re trying to get the…
I would have said “people.” But Terry Jukes, CEO of B2B Direct Marketing Intelligence, a direct response consulting firm, disagrees. “In B2B, a customer is a site first and a person second,” says Jukes. Reason: turnover rate of company personnel…
Just got off the phone with my insurance company. The message started as follows: “Welcome to (Company). Our menu has changed so please listen carefully-”. A few sentences of gibberish, it then said something like – “Press 5 for English”…
With budgets tight and sales slow, businesses are looking to get better results while spending less. Here are four ideas that work well – and cost hardly a dime: 1. Build new relationships through networking. Attend two networking events every…