5 Ways to Turn More Leads Into Sales

The late Ray Jutkins, a great marketing teacher, gave these 5 rules for more effective inquiry follow-up:
1. Answer every inquiry, no matter how “bad” it may seem. You never know who may buy from you tomorrow, even though today they may not.
2. When you answer, make it with a personal letter. A letter will improve your response.
3. No matter what you send in response – do it quickly. Take no longer than 48 hours … sooner if possible.
4. Be warm and friendly. Write your answer and present your message as if you care. You do, so express that caring.
5. Reply completely and fully. Do not tease. Give your prospect what you promised you would. Give them what they expect.

Source: Bob Bly

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Win Back Lost Business
Want to recapture lost customers? Offer to produce one job for them at cost. A bold gesture like cutting your profits may just turn the tide and get them to try your service once again.

Source: “6 ways to recover lost revenues” by International Paper