3 Ways to Keep Your “Lead Pipeline” Full

If you depend on a steady flow of new leads to maintain revenue and profitability for your business, the weak economy may be slowing that flow down. Here are three ways to rev it back up again:

1. Regular direct mail outreach: Each month, a mailing list company ships a local printer labels for newly incorporated or newly registered businesses in his area. Sending them a special offer for printed stationery yields a couple dozen new faces in his shop a month, some becoming long-term customers.

2. Periodic seminars: Many years ago, terrific leads came my way through several adult education programs where I taught. After preparing once, I merely had to show up and perform well. I even got paid a small amount to teach the programs.

3. Recurrent publishing: Either a column that you write every week, month, or quarter or your own newsletter, mailed out or sent by e-mail, will normally bring you inquiries like clockwork, too.

Source: This article originally appeared in The Marketing Minute, a weekly newsletter on creative marketing published by Marcia Yudkin. For more info or to subscribe http://www.yudkin.com/marksynd.htm